The Pitch

Okay, let’s be honest. You’re reading this because my title hooked you which means you’re probably an author (fiction) who is trolling the web for the secret amulet that will make you a NY Times success.

Sorry to disappoint or even mislead, but I’m not your messiah.

So why would I bait you into reading? Do I want to vent and pout and demonize those that are more successful? Is it to manipulate you into buying my books?

I simply want to take an honest look into the marketing dilemma we face as authors and thought that maybe, just maybe, you might want join the discussion.

Prophets

When I first began, I jumped on the latest trends to find a way to cut through the hoopla of the marketplace.  Remember buttons for FB or your web? How about the crap of “like my book and I’ll like yours” even if we hadn’t read it yet?

Currently, the market is saturated with authors desperate to try anything to cut through the noise. Supply and demand has created sales gurus waving shiny tickets to the promise land. We join their mailing list, chant the mantra, maybe even shell out some cash. The only thing that changes is they’re a little richer and we’re discouraged, until a new prophet arises, and off we go like a lemmings, hoping that beyond their promise isn’t yet another cliff.

Are You Mad?

“The definition of insanity is doing the same thing over and over again, but expecting different results.” Now that my third book is out, I’m re-evaluating my marketing plan…if nothing more than to find sanity. 

I recently asked several author friends to reveal their trade secrets, their insights into how to navigate the maze of marketing.

Their answers were candid, vulnerable and insightful.

They also revealed sane minds.

Next Steps

In my next post, I’ll dive into what they shared as well as what I’m going to try next.

It probably won’t help you sell more books but you’ll at least realize you’re not alone…or going crazy.