If you can’t see, then how do you know where you’re going? How do you know when you arrive?
Without vision, you’re lost.
Although this sounds like banter from a motivational speaker, please bear with me.
Whether I like it or not, I’m the captain responsible for sailing my books out into the marketplace. This is frustrating because my passion is writing fiction and storytelling, not being a sales guy. Yet if I don’t take this on, no one will. I’ve also come to the conclusion that since no one has the same drive/passion for my books as I do, that I’m the man for the job. So I’ve rolled up my sleeves and grabbed the helm.
But to me, marketing is a blinding sea storm of chaos. So many voices shouting, “Do this!” or “Gotta head this way!” and the perilous, “You’ll never make it unless you__”
Instead of feeling like I’m on target, I feel like I am the target!
So I’m going to stop “doing” and “go below deck” to determine what I want and why. Based upon Michael Hyatt’s blog, this is paramount to setting my compass. My subsequent answer to “why” will illuminate my “how to.”
This feels unnatural and even a bit frightening (“If I stop, won’t we sink?” or “Resting constitutes laziness!”) But if I don’t, then I’ll be doing something even worse: sailing blindly into who knows what.
Do you need a vision stop?
Do you have any stories to share?
J.E. Lowder 